Wellp, take paper-towels. A roll used to be so huge that it’d not even fit on a wall-dispenser until you used up a good part of it. Now, it’s like you’re buying rolls that were already half used-up. Big fat rolls that are still smaller what they used to be are called “bonus rolls”, as if you’re getting some kind of “bonus”.
Yogurt, 8oz was always the norm. Then some sneaky genius invented “whips”, whipped with air like mousse that only held 6oz in an 8oz-size container. Then they just dispensed with that and went to 6oz containers, and now I’ve even seen 4oz containers coming into vogue. (“Diet” portions?)
Coffee cans? Always held 16oz, so densely packed that if you opened it to remove the included scoop, you’d never get the lid back on ’til you again used up a portion of it. Then, they shrunk to the same size cans, but only loosely packed with 14oz. Then there was a gap at the top… 13oz? Then 12oz, and lower, and I’ve seen something like 10¾oz or so. Soon, they’ll be shipping empty cans.
Yankee Doodle cupcakes? They were real cupcakes, about as tall as was their diameter. After a while, they got shorter, and shorter, and shorter, that they’re like tall pancakes instead.
Stella Doro anisette toast (zweibachs), used to completely fill the crackly tray they were always packed in. Now, they’re so… small, that they rattle around in the tray with lots of room to spare, and even the wrapping sinks in because the height of the 2-stacked cookies doesn’t even reach to the top of the tray.
And so on, and so on, and so on. You go to the market, come home, look at what you bought, and feel cheated.
Anyway… I wish we’d go back to bigger…