DealExtreme deceptive marketing

3 posts / 0 new
Last post
sb56637
sb56637's picture
Offline
Last seen: 11 hours 29 min ago
Joined: 01/08/2010 - 09:29
Posts: 6317
Location: The Light
DealExtreme deceptive marketing

Hi everyone,

Just an interesting tidbit about everyone's most loved/hated budget flashlight supplier....

 

8W 270LM White Light LED Flashlight with Strap (1*AA)

 

Anyone here suspect that this flashlight does NOT have an 8 Watt driver and does NOT output 270 lumens?  As several astute DX commenters note, they are playing tricks with the model name, which just happens to sound a lot like the terminology that is used to denote wattage and lumen output.  It would be like Toyota releasing a new Corolla with a engine model name of "340 HP TDI", which neither makes 340 HorsePower nor has Turbo Direct Injection. This is a fairly nasty trick.

 

Budget Light Forum ...where Frugal meets with Flashlight!

Edited by: sb56637 on 04/12/2010 - 00:08
Don
Don's picture
Offline
Last seen: 1 year 10 months ago
Joined: 01/12/2010 - 16:32
Posts: 6617
Location: Scotland

This seems to be a manufacturer thing.

I can remember when Japanese motorcycle engine used a much smaller horse to measure horsepower - 50 Japanese horsepower was about 35 of anyone else's. These days they often understate horsepower.

Or take any printer's pages per minute rating. Their mechanisms might just be able to feed paper at that rate, but not and print on them at the same time. I have a "5W" light that runs on3 AAAs. There is no way that 3 AAAs can sustain 5W for more than seconds. It sits at the back door for light dog spotting duties. I think I got it from QCG when they were the only accessible source of Chinese lights.

 

The numbers from my light tests are always to be found here.

https://spreadsheets.google.com/ccc?key=0ApkFM37n_QnRdDU5MDNzOURjYllmZHI...

sb56637
sb56637's picture
Offline
Last seen: 11 hours 29 min ago
Joined: 01/08/2010 - 09:29
Posts: 6317
Location: The Light

Yep, it's a common tactic.  Not likely to fool a seasoned buyer, but very likely to turn him away.

Budget Light Forum ...where Frugal meets with Flashlight!