It may be a typo but www.teknikmagasinet.se seems to have a GP charger for 2 AA including 2xAA Recykos on sale for SEK 10.00.
The charging unit can be used as a mobile USB power source.
Even if you don't need the charger I think SEK 10.00 for two AA Recykos is quite good.
10 swedish kronor is about $1.50 US.Example of creative marketing? Tell us when you actually purchased any. I have fallen in this trap with them in the past. 
Lennart
Wil try to get some on monday in Eskilstuna and report back.
Have been to two shops of teknikmagasinet today. The price was real but unfortunately the charger is sold out (the offer was not new, I just saw it a few days ago).
Well, better luck next time.