Andúril 2 coming to Sofirn - The general Sofirn development thread

Yes. This is very good.

Yeah, that’s a cool idea! :sunglasses: The drawings would only have to be inverted, i.e. white on black. I’m not sure if we always need a “TM” or “R” in the logo. If necessary, I would decrease its size a bit and put it closer to the top right corner of the “N”. :wink: I could image it would look nice to put the logo only on the face side of the tube or bezel and the actual model name on the tailcap. Corporate design is essential and should always look the same regardless of which flashlight you pick of this brand.

rost333, maybe you have the right skills/tools to develop some kind of a 3D prototype cardboard box model? I like the KISS principle (keep it simple, stupid), so just a black box, the logo projected on the top side, the small sides of the box would indicate the actual flashlight model, e.g. SP33 and the long sides the slogan (e.g. “turning night into day” or whatever) as well as the 3D matrix code / UPC bar code etc… The rear side of the box could indicate the flashlight’s drawing on the upper half and some specs on the lower half.

This is how it could look like in my desired imagination… :wink:

That is superb idea! :+1: :beer:

I wish I had :frowning: :cry: :weary: and I really hope that someone here from BFL with 3D project skills/tool could help us here :blush:

Wow. Even better. You guys are right on target! Very nice.

YES!! This is perfect! Simple and profesionnal and beautiful! This would make gifting Sofirn a no brainer!

Could you please make light rays a bit longer? You know, I mean better throw :wink:

I allowed myself to make some changes (We can have a poll about it :smiling_imp: )

I was imitating Aukey lamp box

As for “TM” or “R” in the logo - Sofirn is already using it, just see ” upper left corner here “:http://www.sofirnlight.com/
Anyway Sofirn needs to step in and tell us what they position is on all of this.

Question for Barry0892:
Would you be able to ask Sofirn’s current boxes supplier if Lux-Perpetua’s project can be easily adapted?
Another thing: Would it be possible to replace plastic holder inside the box with stiffer foam?

If it would keep the costs down I wouldn’t mind a plain (but classy) looking box like you see from Convoy and Astrolux

You guys are really going far with this package design!
Just wanted to caution that using gradients may not translate very well when being printed monotone on a flashlight.
(Non-solid colours in general make graphics a lot harder to reuse. Something worth keeping in mind!)

I have a Sofirn SF34 soda can.
It has 14 emitters.
I think it was a good deal for 20 bucks.
The only gold finish I have.
Does it count as a Sofirn?.

The only thing I’d change on the front there is have the light with the head upwards (so 180 degrees to that), and if they have all the raw design files, remove the labels so it’s just the light :wink: but I get what you’re getting at.

Jeez you guys have some talent!

Agree with dense foam instead of plastic

Thank you for your feedback. Serlite is right, I need to simplify the design and avoid gradient colors. I will incorporate your suggestions tomorrow and submit a new draft design.

Thomas, I hope you could include all suggestions from this poll:

Not finished box design for Sofirn with highest possible sale in mind. Which would sell best? Any suggestions would be most welcome.

I will gladly add your new design to above poll if you would agree.

Whoa…that’s fast, Artur. :smiley:

Actually, I was gonna update the design tomorrow. The update will reflect all suggestions that were posted here today. I also think about an even simplier design that could match with those standard cardboard boxes used by Convoy, Lumintop and ThruNite. Maybe it’s worth to keep the poll on hold until I can present a design that could be used for a „user acceptance“ test?

Eventually, it’s all up to Sofirn whether they truly intend to change their corporate design or not. I would appreciate it if Barry were to let us know about his and Sofirn‘s opinion regarding this approach.

Cheers,
Thomas

Ok, I will close the poll for now. And… Done. Poll closed.

Below standard cardboard box used by Convoy

I hope you guys get a free light or something if they use any of this free labor

LuxP and rost333 for sure :stuck_out_tongue:

I can’t help it. I just love massive… tails :wink:
Maybe Sofirn can use this tail design (it’s anty-rolling after all) for future 21700 EDC light?


Above YAGE YG-329D

Call it a reality check, cold water, counterpoint, whatever, but consider this…

…while the enthusiasm is great, and is probably appreciated by Sofirn, it has shown no public indication that it is seriously considering, never mind adopting, any of these suggestions. The efforts are fun to see, and the ideas fun to consider, but keep in mind they may all be for naught.

Even if they are under serious consideration, one has to walk before they can run.

As another poster said earlier in the thread, it would essentially be going from no marketing to full-on marketing.

And to take an example of the current efforts, let’s consider these phrases from the marketing materials for the SP33:

“Gold plated thick string” (spring?)
“Sealed O-ring” (the o-ring is sealed? for what?)
“U shaped tail cap for easier operation” (on a light that lacks a tail switch)
“agressive (sic) curling for great grip” (self-explanatory)
“deep smooth refector (sic) brings decent beam” (only a decent beam? doesn’t it have an OP reflector?)

Obviously, these are the result of language barriers, but there are also the factual errors. Issues like these would be simple and cost nothing to rectify, and help avoid the stigma that many associate with cheap Chinese goods. Cleaning up the copy (and fact checking specs/proof reading) would go a long way toward making a better impression, especially on storefronts like Amazon.

A slogan? It can be helpful if it’s catchy, but it can also turned around to mean something disparaging. Slogans can convey a message or identity, but the product speaks loudest.

Logo — the current Times Roman may be boring, but it’s straightforward and practical. If there is a desire for something unique, hire a graphic designer to create one. It doesn’t even have to be a special commission; there are marketplaces where bids can be taken, candidates created by professionals, and one can be selected.

Packaging — Subjectively, the current design isn’t the most fashionable, but ultimately, it’s very practical and cheap. A couple sizes can accommodate most of the model lineup, in kit and non-kit form, with a simple change of the blow-molded tray. Frankly, packaging is just something to dispose of for most people, but if there is a desire to improve the unboxing experience, there are ways to get that effect without losing flexibility or increasing the cost too much, mostly by keeping it simple. No need to plaster the box with pictures, or features; maybe just enough to help identify the contents, but even that could accomplished with a sticker. Convoy’s gift box wouldn’t be a bad example to follow. At the higher levels, something like Olight’s packaging is nice, as it tries to mimic the packaging used by some high-end smartphones, but those products compete on a different price level. Fancy packaging is nice, but not essential. Spend the money on the product.

Ultimately, it’s the product that should attract buyers, not the marketing. Product is king, and it does the most to create a brand image. Sofirn hasn’t built its reputation so far based on the appeal of the box, the logo, or a slogan. Don’t forget that. Keep it simple, steady, and pick the low hanging fruit first. That won’t cost anything, and distract from the first priority.

Thank you TheIntruder for those words. I do appreciate each and every one of them.
But… well (for now) - as you pointed out - all efforts come from enthusiasm and fun of considering/sharing new things/thoughts.

I can’t speak for others, but as far as I’m concerned I don’t really hold my breath waiting for Sofirn to implement any of given suggestions/examples. Sure, it would be nice to see some impact, but I do understand that after all it’s independent entity run by people who have theirs priorities and plans.

Yes, I have to admit that there is a huge room for improvement on Sofirn side and for me it’s really hard to evaluate how big progress has been made on their side since Sofirn started to collaborate with BLF. It’s clear they do not want to unveil their plans and even current development is a secret. Obviously Sofirn don’t need BLF’s suggestions to develop new model of flashlight (new headlamp is a good example). It looks like they want to go harder way and launch possibly undeveloped product. Product which definitively could be better designed, constructed and programmed if only BLF’s suggestions were taken under consideration and implemented.

But hey, there’s no such thing like perfect product, right? There is always room for improvement. :wink: