Andúril 2 coming to Sofirn - The general Sofirn development thread

I don’t think that you should put a “no” in a slogan.
But as a non-native english speaker I can not think of a great slogan either.

Reliability to light your way every day.

or

Reliability that lights your way every day.

I fully agree. I heard that from a marketing-psychologic point of view it's always better to express things in the affirmative. I'm no native English speaker either and I want to avoid marketing disasters like some adverstisements of popular brands, e.g. Mitsubishi's "Pajero", Mazda's "LaPuta" or Chevrolet's "Nova" in Spanish-speaking countries... :FACEPALM: :D

And keep the serial comma or else I’ll get pissed.

Or maybe an homage to Genesis with Keep It Dark?

Nah…

So that’s why my lantern the Pendejo never took off…

Oxford comma :wink: But yes. Any list without an Oxford comma is just plain wrong.

If I were Sofirn, I would want “unique original designs” in their slogan as well.

I like - Make light, not war. No?

If I were Sofirn, I would write a decent briefing of what I want and need, then contact a good advertising agency with professional marketeers, art directors/copywriters and specialists in corporate identity design.

Just a quick ’n rough search on Google and put together just as quick…

1) Which flashlight companies actually have a slogan, and can you recite them?

2) This list is culled from Sofirn’s AX store, not counting “new version” variants that haven’t been formally designated as such. How easily can you discern which line is denoted by each designation, and tell the differences between them? Which is the headlight? Which are the bike lights? Which are the tactical models? The can lights?

What does an S suffix denote? An A suffix? That must be the newer one, right? B must be even newer. But wasn’t there a the SC31A? What about version 2 or 3? Would a SC31B successor be named the SC31C, or SC31B v2.0? SC32? Or something else entirely?

Some of it makes logical sense, but a lot of it doesn’t. Nothing wrong with a slogan printed on a box that will end up in the trash, or in drawer.

But IMO, a serious effort to improve the marketing should include a rationalization of the product models, and how they’ve named. Heaven help those who aren’t flashlight enthusiasts, stumble upon the AX store, and try to make sense of it. It would be fun to quiz Sofirn employees to correctly identity each model by name, and see how many can achieve a perfect score.

C01S
C05
C8
C8A
C8F
C8G
C8S
C15
C19
D1
D6
D11
DF10
DF30
IF25
LT1
MS1
MS11
Q8
SC31
SC31B
SD01
SD02A
SD03
SD05
SF02
SF10
SF11
SF12
SF13
SF22
SF32
SF32UV
SF34
SF37
SP10A
SP10A v2.0
SP10S
SP30
SP31
SP31 v2.0
SP31A
SP31T
SP32
SP32A
SP32A v2.0
SP33
SP33 v2.0
SP33 v3.0
SP36
SP36S
SP40
SP70
TK70

Wow, that is very impressive when put in one list, and a good mess :person_facepalming:

It was actually one of Barry’s concerns when he started working for Sofirn: to clean up the model numbering mess of Sofirn. But he did not get very far yet :partying_face:

but I would like
SOFIRN … no bullshit lights

Well, he's still very much interested in having a new, comprehensible naming convention. I suggested to have at least a consistent system like SK = Sofirn Keychain lights or SH = Sofirn Headlamp lights. They could also introduce new product groups like Nitecore uses (Tiny Monster series, Precise series, Smart Ring Tactical series...)

https://flashlight.nitecore.com/Uploads/download/file_material/15480361024ba7ebcbd42303bd.pdf

“All the darkness in the world cannot extinguish the light of a single Sofirn model. (Of course, you first have to find which model in the list of post 1204.)”

Sofirn … more than just silly model numbers.

On the serious side: I was really happy with the new serifed font, but the fi ligature looks more like an undercut f and i, it is not an aesthetic glyph. Please, Sofirn, consider a different font.

Impact!!

:laughing:

Hey, that’s an idea…

Sofirn

…our lights don’t suck!

How about:

“Reliable yet affordable quality and propitious customer service”

I believe we had talked about this before:

There is a huge range of fonts, i.e.: Free Commercial Use Fonts

Anyway, any guidelines from sofirn?

Sofirn: Bright Products from Bright People