Sorry to say, I agree with klrman’s first comment.
It looks like the switch ring has been pryed off marking the ano. It looks like a metal ring has been thru that gap in the heat sinking (some kind of lanyard experiment?). And it looks like it had been screwed tight and opened a good few times with a battery inside.
This is a case of asking for a new one surely?
I don’t see how this is an issue for the dealer. It’s not like most dealers are opening boxes and fully inspecting everything. Even with type 3 anodizing you can get some scuffed off on various hard square edges through rough handling (multiple bodies in one bin or box) and during assembly. So I understand some people are going to want things perfectly flawless. I can appreciate it when things are but I’m not the type of person that is going to try to sell something or return it just because it’s not perfect on the finish. It should work as advertised. So none of these issues affect the operation in any way shape or form. That’s the bottom line.
I have to admit, I am a person who wants to have a perfectly looking light. Especially if it costs more.
Yes, it is technically 100% fine, it is working and everything, but… Okay, let’s be honest, how many of us actually use a flashlight without a holster, scratch it, and generally don’t care about its condition?
I have 9 Fireflies lights. 4 E07’s, 2 PL47’s, and 3 ROT66’s. All of them were great and work perfectly, couldn’t find any faults other than I wish they used a bigger/stronger O-ring.
I definitely agree, scratching or damaging one of my flashlights, (or cameras, or bicycles, or etc) affects my mood for at least a couple hours and permanently detracts from the item damaged.
I guess function is the “bottom line” if you use your lights exclusively as tools but many of us flashlight enthusiasts and collectors love and enjoy the design, capabilities, and aesthetics of our lights and having them in good condition even appearance wise is important to us. I have several lights I use most often to avoid wear and damage to my favorites. The favorites are taken out for fun and experimentation on a walk etc.
Then there should be a disclaimer, “warning the lights might look worse of the actual product u will recieve vs the photos shown in the webpage” That too me is not ok… even cheap convoy lights dont have this problem for a budget light 20$ish price i could accept such flaws but not when its more then double that…. its just bad quality overall and seems not to have improved since last time this was brought up that they have so so quality testing….
A bunch of ROT66’s arrived scuffed at a dealer recently, and now this…
Update -
Still nothing from Neal, he is at least consistent with 'his' customer service. I have since discovered more issues with other items ordered from him such as the HTP Works glow button for FW3A not fitting in one of two FW3A's I own which was rather irritating.
The better news is a representative of Fireflies has contacted me in order to replace the head, now waiting on a response, can't say I'm filled with confidence though.
I have around 10 ff lights and even the discounted factory 2nds look better. The electrical flaws in them were taken care of eventually. I even received a new replacement without having to exchange the original. If you buy several lights the sting of waiting for returns, replacements and warranty repairs is reduced when the others keep you company until it’s return.
Ahh, so that’s the secret. Just buy so many backups that maybe one will be acceptable.
I think I’ll pass!
I have two FF lights, only really noticed issue on the ROT66. And there, the issue was minor with the threads and the cut just outside the threads in the inside was marred badly (just cosmetic), I just smoothed the latter a bit with sandpaper to remove jags (I always smooth the edges where battery goes in anyway). The thing didn’t want to lock tight enough to turn on the first time, but it seems to have broken in with use.
QC is lacking given the somewhat high price, but it’s not a bust if it’s just cosmetic imo
Update -
Still nothing from Neal approaching 10 weeks since raising the issue with him.
Fireflies are also ghosting me and no longer responding to my emails, Jack June from Fireflies has lied on three occasions where he said a replacement unit will be sent to me and I will be notified of the tracking details. This has not happened and now 8 weeks since Fireflies initially contacted me.
Did you start a dispute or chargeback? I bet Neil has a steady flow of bank refunds with his shit show.
I think expectation exceeded reality in this case.
Yes, filed a PayPal dispute which I escalated a few days ago following a week of nothing from Neal.
Fireflies made this bloody thing and it left their factory in this shoddy condition, they should have put things right also.
Fireflies is on a list not to buy anymore lights, its sad they still havent improved. I hve one e07 that thankfully works that i bought from Neal one year ago, but i wouldnt buy more FF Lights today really…
Know what you mean but have you ever experienced acebeams non existent service when things go wrong!
Probably as bad as mateminco. 
Probably as bad as most flashlight manufactures tbo!
I recieved my E07 with the 219B 4500K emitters last week, and the lens wasn’t properly aligned with the LEDs on mine.
No big deal, I just unscrewed the bezel, reseated the lens and screwed it back on.
Other than that it was in perfect condition.