Ok, then I challenge you to name it either “junklight” or “craplight” 
GunBeam
ShootLight
FlatShot
ShotLight
RangeLight
RangeBeam
Thank you to all who chipped in with ideas
I decided on RayBoss, thanks to Robin Dobbie. I’ll be sure to send you a free flashlight once the brand is sorted 
Simpsons did it… Simpsons did it…
I like the mentioned Zealight, but (as a dutchman) may I suggest the original spelling, so Zeelight?
(Zeelicht may a bit too much)
Z-Lite is a company and I found a facebook link to a company called ZeeLight also.
I see there’s a film company called Zealight Ltd in the UK and another called Zealighting
I thought I came up with the perfect name “TruLumen” until I googled it 
Trumen Lights but then sounds like someone’s name
If that’s the case I’ll be choosing another name for sure lol
I knew you were, a little bit of hoping you were too
(Good stuff, actually.)
We, non-Americans, actually study history as well 
so what was the final name you settled on
I am considering RayBoss but still thinking. I think something that says it’s a New Zealand product could get more interest.
I’m going to run it by a few people over here and see what everyone thinks.
How about KiwiBoss then?
EDIT:
Nevermind, KiwiBoss is already taken.
SilverRay
KeaRay
ChilliBinRay
SheepRay
BaaRay
AoteRay
ShouldHaveLegalizedWhenWeHadTheChanceRay
Here are two more suggestions:
KiwiBright
KiwiBrite
My suggestions
Enlightme
EnlightmePls
Enlightner
Slogan: “The world needs light…”
GuNZlight
Decided to go with the name Night Piercer, goes with my name Piercing The Darkness.
Knight Piercer! 
