Similar head design to STL-V6 in terms of looks. Similar driver. Reflector on STL-V6 is a bit deeper than HD2010, so it seems like they just used that as well.
To me it just seems like they used a lightly upgraded STL-V6 (SN-6X2 in Maxtoch language) without hollow head, and put a 26650 tube on it
Here is a picture of an ultrafire light from 2011.3 years ago... 18650 edition.. :p It could also run from two 18350 cells.
All of these lights are based on STL-V6. Its not rocket science to take lights that you already sell, and that been on the market for a long time and mostly change the tube and some other minor improvements and put a Maxtoch logo in them..
That is the issue with Maxtoch as a brand. Their lights are mostly like good ultrafire lights. But Maxtoch lights are more expensive than the well made ultrafire lights.
Another example of the general pricing of maxtoch is that they sold Roche F8 with Maxtoch brand. But at a much higher price than Roche F8. I never saw it cheap. Here you can buy Maxtoch branded Roche F8 for 78$. Roche is around 30$ and with tint and driver options. And closer to 20$ on sale. About 70% discount for a similar quality light.
Just to give another example with a link. Here is a Maxtoch light. TA6X9. 42$. Branded as Ultrafire it costs around 25$. I picked up one for 10$ at sale from WB. Ok, the light I bought were more like a clone with lesser quality threads and such, but its roughly 97% the same light with a 80% discount compared to Maxtoch.
Here is a nice Maxtoch light on sale. Only 217$. Anyone in for a GB at 200$? lol.. Some might recognize it...
Maxtoch does deserve some credit on the M12. But at the end of the day, their lights are mostly typical budget lights at a price point more on level with highly discounted premium lights that actually are unique designs and use unique driver circuits. Not mostly just clones and remakes. Im not sure if Maxtoch latest lights are proper designs by them, or just OEM lights that they buy with exclusive rights or something, and that they put nicely together. But today there are many budget quality lights that gets put together nicely. I consider Maxtoch to be like Convoy but with a 100% price increase for similar quality. That is how I see them, no offence to anyone..
Oh, I should mention Solarstorm as something like a Maxtoch rival too. Only Solarstorm is way cheaper too.
Speaking about Solarstorm. Anyone want a Solarstorm with Maxtoch brand? I dont know the price.. But id guess it comes with a premium markup like most lights with Maxtoch logo on them. I could probably find 10+ different budget brands that is also being sold as Maxtoch with 40-250% price increase.
I like the M12, but I cant help think that it would cost 25-39$ if it came branded as a Convoy, Roche, Blackshadow, Solarstorm, Original Ultrafire, Original Fandyfire etc....