Introducing ACEBEAM

Commercial Sellers' Spot
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You’re right LOL I couldn’t find any micro bear. This is more like a mega bear.

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Few of them look like quality clones of Fenix. Hope they come in at much cheaper though!

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You must be the real manufacturer behind the Thrunite brand!

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OBM

Original brand manufacturer


An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a second company or including a component thereof from a second company sources as its own branded product. Selling the product of the second company under its own brand just adds a virtual extrinsic value to the product. The term appears as a deduction from the terms OEM and ODM. The specific meaning of the term varies in different contexts. The continuously increasing importance attended to products with a brand signet on it led to the application of brands to otherwise anonymous products.

Sharing of production between an anonymous producing company or manufacturer and selling through a brand owner without specific interest to produce the product by itself does not add any real value for the customer. The value of the product is seen raised with the branding by some added value in prestigiousness and possibly some assurance of qualities relevant to the user. Hence the product may be sold in the market with or without the branding, however the brand owner tries to increase sales in the identical quality just with the comparative competitive advantange of the branding.As consumption is driven by some imagination of needs and not just by real needs, the importance of the branding may increase with the differential of some individual need reception compared to any rational arguments on needs.

Such differential is created with branding a product through adding some extrinsic value with a brand signet and advertising for sales of such product under the given brand. Hence OBM strategies allow sales operations to follow changes in market demands without investing in production facilities themselves, very similar to OEM and ODM strategies

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I have the Supbeam K40 (xml) and very recently, the K40M (MT-G2).
Supbeam’s build quality/machining/light output is excellent taking into consideration the price I paid.

However, I really cannot see myself owning a “MicroBlueBear” K70M or something :stuck_out_tongue:
I certainly hope they will not print that name on the lights they sell.
Like owning an serious SUV that goes by the name of “Desert Flower” or worse! :expressionless:

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Im not a fan of the MicroBlueBear name, it might work in China, and who knows where else, but it wont be one of those names that takes off here I dont think. Supbeam is at least sensible and business like, MicroBlueBear sounds childish and cutesy. If branded as such, it might even put me off. Maybe MBB would work OK.

LOL …or Eco Warrior

Edit: Removed embarrassment.

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MBB is what I was thinking too. Microbluebear is a long name, never mind the silliness of the name. If they use MBB instead, they can switch the underlying name later, like BP when changed from British Petroleum to Beyond Petroleum.

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@EF That is Supfire not Supbeam.

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Oh lol, apparently i confuse them too.

Bring on the MicroBlueBear lol. I blame this bloke…

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I’m having a strange issue with your website when viewing from my iphone 5c. Every time the advertising header switches images it forces my browser to scroll back up to the top of the page.

Agree I strongly dislike the NW name…

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Silly childish name!

Wonder why they felt the urge to swap a perfectly usable name for a stoopid one like this!

It's not the first time a chinese company bears a name which sounds silly or worse in english (remember Uranusfire? Still rolling on the floor laughing!!)

Cannot understand how is it possible that today, with internet and everything, still nobody asks around if a new name will sounds silly in a foreign language...

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It's all too obvious that all these light names were pulled out of an old hat. There's hardly a one that makes sense at all, and some of them, like this one, are embearassing. It's one of the reasons I sometimes hate even touching or modding a Chinese light. Now Maglite almost makes sense, but Microbluebear has to be one of the most idiotic. Right up there with Uranusfire.

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Such a stupid name change. I really hope they didn't plan to print it on their lights. People avoid Fandyfire lights because it looks gay on a light. Microbluebear is even worse.

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I don’t think microbluebear is anywhere near as bad as fandyfire. It feels much more unique to me than all the companies with fire, nite, etc. I kinda like it.

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It will match your Hello Kitty lunch pail.

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Time to buy some supneams before quality becomes ultrafire greatness

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Unfortunately JM, your worry has become real.

Introducing the Microbluebear K50:

Great job from Supbeam Microbluebear marketing department!

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Is microbluebear what causes uranusfire?