NiteCore EA4 @fasttech $46.60

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flashpan
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I’ve sent this to Dorrie (dorrie_lu@nitecore.com) for her response.

[START]

Hi Dorrie,

I understand from various forums, including http://budgetlightforum.com/node/17621 and http://www.ozbargain.com.au/node/91140?page=1#comment-1212262, that you have seen fit to threaten Fasttech in relation to their pricing of the Nitecore EA4.

Specifically, you have been alleged to have made the following statement to Fasttech:

“hi, this is dorri lu from nitecore, your nitecore prices are breaking MAP by a significant amount, i truly hope you can restore the EA4 price back to MAP $74.95, or we’ll have to do sth strong. I hope you can undersatnd and fix it NOW. Thank you.”

Are you aware that the Hong Kong legislature enacted wide-ranging competition laws in June 2012, which included laws on price-fixing?

I am considering making a formal complaint to the Hong Kong Competition Commission to have your conduct investigated for breach of the new laws, however i am giving you an opportunity to respond to my concerns in the first instance.

Regards,

[END]

I’ll give her till Monday.

UPDATE

I have received the following response:

[START]

Hi, nice to receive your email.
I’m sorry that i do not know much about the HongKong wide-ranging competition laws, and i am not in any place want to do things against it.
Maybe you would know, some big companies have their own MAP policy and regulation, brand name flashlights manufacturers like Surefire, Streamligght, and we have ours too. We need to ensure that most of our sellers can have fair competition by their service. But Fasttech is just breaking MAP by a significant amount, if is just a little, i won’t send a email like that, and i got so many complaints from other authorized dealers. “Do sth strong” means we might consider won’t selling any flashlights to him if he insisting on selling the EA4 that cheap. His behavior is hurting the benefit of our other clients. so i have no choice but to send him a warning letter. And in fact, he is breaking the MAP again, by selling EA4 at $54.6.
Besides, i just send only one email to Fasttech, never send any to budgetlightforum and ozbargain, i even do not know what ozbargain is.I have to find out what happens there.
Thank you.

Best regards,
Dorri lu

SYSMAX Industry Trading Company Limited
ADD: RM 1407-08, Glorious Tower, 850 East Dongfeng Road, Guangzhou, China
PC: 510600
Tel: 0086-83862000 Fax: 0086-20-83882723
Email: dorri_lu@nitecore.com
Skype: dorrilu
Web: www.nitecore.com

[END]

My response is as follows:

[START]

Dear Dorrie,

Thank you for your response.

I am in Australia, and if you did what you have done here the penalites to your company could have been severe. It may indeed have been career-limiting for you. Precisely what the ramifications for your firm under Hong Kong law are not entirely clear, mainly as the law is new and still being ‘activated’.

While i can understand the pressure you may have been under from other retailers, the problem with essentially threatening one with restrictions to supply is it is anti-competitive. You can always ask them to, but you cross the line when you threaten or suggest supply restrictions. What may surprise you is such conduct is not always in the interests of the wholesaler (namely, you). There are historic cases in Australia of wholesalers/manufacturers seeking to maintain price control (essentially seeking to artificially elevate prices) and ultimately going out of business given pressure from competitors with substitutable products.

The reason is quite simple. The lower the retail price, the more you as the wholesaler/manufacturer sell to the retailer. While a balance must be struck, there is no shortage of other torches that compete with your product that consumers could buy – so not only do you not get the sale, but your competitors do. Your firm weakens, while your competitors get stronger. The only time it can really make sense is when there is a lack of substitutes, and that’s not the case for your firm.

It may well be unlawful what you did, albeit unknowingly. I’ve decided not to test it with a complaint, unless i see evidence of a repeat. However it is almost certainly in the interests of your firm to resist pressure from other retailers – instead perhaps ask them why they are not sufficiently competitive to match the pricing of Fasttech. Fasttech should not be penalised for managing to operate so competitively that they undercut their competitors in the retail space. Retailers like Fasttech have contributed to Hong Kong/China becoming the economic powerhouse it is today.

Regards,

[END]

I’ll leave it there.

likeaboss
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Thank you for filing a complaint, flashpan.

Oh and welcome to BLF. You’ll have a great time.

Candlepower (abbreviated as CP) is a now-obsolete unit which was used to express levels of light intensity.

Candlepowerforums (abbreviated as CPF) a website, also obsolete, drive

tatasal
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flashpan wrote:
I’ve sent this to Dorrie (dorrie_lu@nitecore.com) for her response.

##########

Hi Dorrie,

I understand from various forums, including http://budgetlightforum.com/node/17621 and http://www.ozbargain.com.au/node/91140?page=1#comment-1212262, that you have seen fit to threaten Fasttech in relation to their pricing of the Nitecore EA4.

Specifically, you have been alleged to have made the following statement to Fasttech:

“hi, this is dorri lu from nitecore, your nitecore prices are breaking MAP by a significant amount, i truly hope you can restore the EA4 price back to MAP $74.95, or we’ll have to do sth strong. I hope you can undersatnd and fix it NOW. Thank you.”

Are you aware that the Hong Kong legislature enacted wide-ranging competition laws in June 2012, which included laws on price-fixing?

I am considering making a formal complaint to the Hong Kong Competition Commission to have your conduct investigated for breach of the new laws, however i am giving you an opportunity to respond to my concerns in the first instance.

Regards,

##########

I’ll give her till Monday.

Hey Flashpan, thanks for your efforts. It has become moot and academic as FT has has decided to ignore Nitecore’s complaint (and brought back the old, low price). However, your letter will serve as a warning to other manufacturers not to do the same. Congrats!

vēer
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Welcome, flashpan!

Lets see what Nitecore answers…

Im not sure I want to support this company anymore, all the muddy deals with their separation from JetBeam, now threats to Fasttech regarding MSRP

RaceR86
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Currently fasttech price is the same as DX, so all they have done now is price matching..
If Nitecore boycotts fasttech for that, then they go off my list for future products I will consider to buy…

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vēer
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Im not sure whether Im allowed to post such links in this thread in order not to derail it too much, but heres some interesting read I found regarding Sysmax/Nitecore/JetBeam:

http://www.everydaycommentary.com/2012/08/information-regarding-jetbeam_...

http://www.everydaycommentary.com/2012/10/information-regarding-jetbeam-...

tatasal
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Nitecore might as well go direct-selling like what is Thrunite doing now. Better for dealers and buyers perhaps?

bcoz
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RaceR86 wrote:
Currently fasttech price is the same as DX, so all they have done now is price matching..

New PRICECONTROL coupon code will reduce price to $46.90. More info below:

http://budgetlightforum.com/node/15637?page=4#comment-310276

bh46118
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This is direct from their web page two or three days ago. Probably won’t have a warranty from Nitecore at the $46 price, but with it coming from China it’s not gonna matter anyway. When it breaks throw it in the s—t can. Smile

stevetexas
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Thanks to Flashpan, Woody, bcoz and all others who wrote email, posted messages and spread the word about this and got the price lowered again. Steve

I just ordered one in NW Smile

Pulsar
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when i ordered all they had listed was the cool white, got an email that their stock was about 80% NW, so they gave us a choice Silly
cant beat that service

dthrckt
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CarpentryHero
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Order placed Silly I couldn’t resist

I’m glad I’m not the only flashlight collector out there, I was beginning to think I was strange.
My name is Kendall and I’m a Flashaholic from western Canada

flashpan
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For those that missed it, i’ve updated my post above showing the response from Nitecore re my suggestion of price fixing.

I have to say the response isn’t particularly reassuring – they seem to think they have little choice but to push back. I’ve tried to explain why such a decision isn’t always in their interests, but it’s not clear to me whether they quite get it. It’s really quite remarkable what she has said – in the sense of how brazen it was. What was also interesting is that Fasttech chose to publish her words. If Fasttech is reading this: good luck.

lightyear
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order placed before the price goes up again!

MRsDNF
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kreisler wrote:
i am gonna get one too!!

Haven't you read a thing I've typed previously on two different threads?

Stop doing this , I must resist. Nooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo.

 

djozz quotes, "it came with chinese lettering that is chinese to me".

                      "My man mousehole needs one too"

old4570 said "I'm not an expert , so don't suffer from any such technical restrictions".

Old-Lumens. Highly admired and cherished member of Budget Light Forum. 11.5.2011 - 20.12.16. RIP.

 

watkins
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I’ve also just emailed nitecore, simply explaining I won’t be buying any of their products until they change their illegal price fixing pressure.

It’s the same as goretex, hence I no longer buy goretex products.

I hope BLF can change the way nitecore operate, with a few emails the pressure could change their tactics in the market.

Kokopelli
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Hey, I just needed to buy another EA4 Smile NW this time. Pricecontrol ::::.::

85coke
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Just ordered a NW version. This light is exactly what I’ve been looking for to keep in my truck, except that it lacks a good low mode.

Ecko404
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Kokopelli wrote:
Hey, I just needed to buy another EA4 Smile NW this time. Pricecontrol ::::.::

+1!!!

tatasal
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I just checked…the lowest now is $51, after 5% BLF discount.

bcoz
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tatasal wrote:
I just checked...the lowest now is $51, after 5% BLF discount.

The lowest price is still $46.90 with PRICECONTROL coupon code:

http://budgetlightforum.com/node/17621#comment-310384

chrisc
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noooooooooooooooooo they’re sold out Sad

I’d love a NW one at that price Sad

Woody
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Hope mine gets shipped – ordered Sunday morning, but status still showing as “Placed”. After 2 days? Looks like another DD to me. Wink

torelu
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Ordered one a few hours ago. Could it be the last one? LOL

lightyear
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Woody wrote:
Hope mine gets shipped – ordered Sunday morning, but status still showing as “Placed”. After 2 days? Looks like another DD to me. Wink

Same here woody, this is my first order at fast tech, I’ve even raised a service ticket, no reply so far, so much for fast tech fast service. This sucks. They better fulfill my order.
A reply would have been nice.
Streamer
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Immediate gratification is not always achieved. So you must wait.

FastTech is like the rest of the world…weekends understaffed…things slow a little.

You can read on their site…messages are answered within 24 hours. They’ve never failed to respond to me so far.

My last order was in “placed” status for three days…but it shipped.

Immediate gratification is not always achieved. This is not a perfect world afterall.

Big Smile
Ron Dutch
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I ordered mine last Sunday and i believe to have seen something like, ships in 7 business days

stevetexas
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Ron Dutch wrote:
I ordered mine last Sunday and i believe to have seen something like, ships in 7 business days

I saw that too.

I hope they get a good batch.

RaceR86
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I placed an order from fasttech on the 17. (not EA4). Did not ship before 22.
They have also managed to not respond to me when they said they would.
So they can still improve. Not always that fast.
Both DX and wallbuys were faster on my last orders..

I think many people have a bit high expectations.. Like I had…

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