2000lm PER WATT! Your turn, Cree!

http://www.aliexpress.com/store/product/Penlight-Sport-Accessory-Metal-Aluminum-Torch-1W-2000-Lumens-Zoomable-LED-Flashlight-Torch-Bicycle-Light-Lighting/926249_1729438705.html

So the question is: Why is Cree with their Lumen per Watt so damn low?

And so cheap at that.

Yesterday I saw a flashlight / phone charger at Fry’s. The box advertised “2200 lumen flashlight”. Looking inside, the flashlight is made out of plastic … and is equipped with a single”2200 lumen” 5mm white LED.

Spews out my coffee* - Just as well it to be 2 Trillion Lumens for 1/2 Watt on a single AAA battery. :Sp

was it this?