Actual "fire" torch lumens??

If you search for {torch, fire, lumens} on the Internet, you get forums like this. :)

But really, does anyone have an idea of what the lumens are for a typical torch, campfire or bonfire? I know those are vague definitions, but still... I can't find a single reference, so even a ballpark range would be acceptable.

Fires in general, have an average lighting efficiency of 1lm/W.

Meaning if you have a 1000W fire, you have a 1000 lumen fire lantern.

Well yeah, I know that part. lol