I wouldn't say it's ugly, just don't look at it.

I don't have it myself, bought it for a friend and I've already modded it with an 219C. It uses a 16mm MCPCB which seats in a depressed brass cookie which screws into the reflector base, so quite literally the reflector is the main emitter heat dealing part. The emitter's negative contact in the driver lies relatively close to the outside (battery cathode), this means it'll go direct drive without chance of shutting it down via the switch if you aren't careful when modding it (happened to me so I ended up adding a bit of thermal glue to the contact). Nice smooth reflector, quite throwy. With the smaller 219C the beam is ringy but artifact free.

By the way, from GearBest's product FAQ:

Cheers :-)