Cree isn’t the only high-lumen option, especially in 3V LEDs. I guess Olight did use something from Luminus recently, but a cool white SST40 isn’t going to get most of us very excited.
The Samsung LH351D can match the output of the XHP35, costs much less, and it’s easier to drive. Of course, I’d prefer high-CRI variants of either emitter, and those do give up output.