I think they run 20% off around the 4th of July and maybe some other times as well. Optics Planet has them cheaper too, however you may have to order then wait on it. Not all TIR optics are alike, as Elzetta has 3 different TIR optics they are currently using themselves. One of them currently being used only in their limited edition lights, has a throw in-between that of the standard and flood lenses. There are different opinions on TIR optics as far as what is really considered a TIR or not, Silent Thunder Ordnance makes crazy long throwers, and they do not use reflectors.