Are you loyal to any brands? When a find a product or service that delivers quality at a good price, I’ll buy it again. I’m not blindly loyal to any brand.

For flashlights
Emisar D2S is my favourite light. I use it daily. I don’t have plans to buy anything else from them. I’ve got a 5 or 6 bargain priced Convoy S2+ lights at home, work and in the car because they are the perfect grab and go light. I’ve got handful of other Convoy lights that caught my interest. Some I like and others I regret.

For some other items
I was loyal to Air New Zealand. We’ve been flying transatlantic with them for the past ten years. Air NZ deliver service and price on the very competitive London to Los Angeles market that I didn’t find matched elsewhere. They had a premium-Economy offer that was groundbreaking and unmatched. Sadly that sort of went away when they refurbed the 777 fleet a few years back. NZ announced they are pulling out of London next year. We are going to Montana more often the LA these days, so I’ve had to switch to Delta. Delta are somewhat better on long haul than they were 10 years ago, but still pretty awful. I’m not loyal to Delta. They are the least worst option.

I have a set of Zwiling J.A. Henckels kitchen knives that are 30 years old. Does keeping a good set of tools counts as brand loyalty?

I use 5 or 6 old Apple Mac Pros as servers. If Apple still made hardware like that I’d be loyal. The new stuff doesn’t hold up. That is true for so much these days.