All of the flashlights are $4.95 :p
Alot of sellers are doing this trick now. They put the lower priced product at the top of the selection list. IE, Battery. I imagine soon ebay will catch on to this. I am sure folks fall for this.
It is rather common tactic but I guess it is within the rules. Form will force you to make your selection with “new” prices being updated.
I wonder it might be cheaper for sellers to combine listings like this rather than spread them out into separate cells and flashlight listing per colour. Put up the same no. of total listings but actually show more to the customer when they click.