There’s going to be a consolidation at some point. People won’t keep paying for 4, 5, or 6 streaming services in a recession. Winners are probably Amazon (due to being everything else as well), Netflix, and Disney, but I think a lot of the ones tied to a single company’s properties are going to lose a lot of subscribers unless they lower their prices, which they are probably unlikely to. We’ve probably not seen the end of attempts to squeeze out extra subscriptions by restricting account sharing either, and will probably see a few buyouts of smaller services by larger ones to build up content libraries cheaply.
As for paid TV myself: Have Netflix, but really more for my partner. I don’t watch that much TV overall, and the few things that are really worth it are easy to… ah… ‘find’. Have never paid for cable/satellite and probably never will. For the most part, there’s a comparable amount of actual free content I find just as interesting to watch for that matter. I guess sports are a big one for a lot of people though (I’m investing in one streaming service with a lot of sports due to aforementioned chance of buyouts), but personally the only sports I really care about are racing.