Well, keeping them at 3,4V-3,7V allows them to stay at full health as long as possible, and self discharge as minimally as possible.
The lower the storing voltage, the better for the health.
At 3,4-3,5V, they might as well be sold as new no matter how much time passed.

The reason being that the close you are to the full charging voltage, the more chemical reactions can take place, and the total self-discharge rate of the cell is higher as the cell gets close to the 4,2V.

That’s due to oxidation potentials being lower, but there are other advantages:

  1. If you have a fire, a 3,4-3,5V cell is much safer than a fully charged 4,2V cell. This is why all the cells that have been salvaged and tested are discharge down to 3,5V.
  2. They actually lose less charge if they are charged at a lower voltage.

After 3-5 years, a once fully charged cell might have gone down from 4,2V to 3,3V, and perhaps even lower.
A partially charged cell(3,4-3,5V) will stay at that voltage for even longer. I have the experience of cells still being at 3,5V even after so long.