I just found this in Aliexpress:
X5R:
https://ru.aliexpress.com/store/product/RixingguangX5R-Ultimate-Edition-1000-USB-Wiederaufladbare-18650-Cree-XM-L2-U3-Taschenlampe/1735126_32916373598.html?spm=a2g0v.12010608.0.0.7177c329JboC4r
X5:
https://ru.aliexpress.com/store/product/Rixingguang-X5-EAGLE-EYE-X5-XML2U3LED-1000LM-Hard-Light-camping-light-lamp-for-bicycle-flashlight/1735126_32878137484.html?spm=a2g0v.12010608.0.0.7177c329JboC4r
X2R:
https://ru.aliexpress.com/store/product/Rixingguang-X2R-usb-led-flashlight-camping-light-lamp-for-bicycle-700lm/1735126_32916233921.html?spm=a2g0v.12010608.0.0.6c4cc329TeI6Sw
Looks like Eagle eye but brand name is different.
Does anyone has more information?
Looks like same store/producer, but different brand name. Got X3R - looks like mini variant X7R, btw very nice light, just little longer for my taste, but with 18350 tube it is just over 10 cm.