Flashlight Brand Names -- Do They Influence Your Buying Decisions?

What flashlight name brands piss you off or else reduce your buying confidence to where you feel like you are getting sold a knock-off, something cheap, or else an abominable hack-job of the English language?

Add to my list:

Uranusfire - (obvious)
Anything “fire” or anything “Ultra”
Nightnumen - sounds like they typoed “Nightlumen,” which would sound better.
Nitecorn - no comment on this one!
Utorch - sounds cheap and uninspiring.
Sunwayman - sounds like a high-functioning autistic electronics enthusiast kid named the light. Either do “Sunway” or “Sunman,” but not all three words.
Wuben - makes me think of a speech-impedement-ridden dude or child trying to say: “Rueben.”
Niwalker - they missed the “gut” at the end.
Rofis - this just sounds wrong!

There are many inspiring brands (Solarforce, Solarstorm, Fenix, Fenix, etc.), but the above examples actually factor into my not wanting a light.

If I were to ever come across a flashlight branded UltraAnusFireStorm, I would buy it in a heartbeat and show it off at every opportunity. Someone please custom make this for me.

/\ What they said otherwise I would have never bought a Fandyfire UV-S5 a few years ago.

Not at all.

The only way brand names sway me: I am leary of “brand name” lights because “typically” they cost more.

Surefire is a great brand name though.
Anusfire is funny brand name if there is one, good to have one to show off too.

Yes, but Surefire is not only an exception, but one of very outdated (and overstated) value.

On the road: hmm. how did they come up with this name

MICROBLUEBEAR!!! :smiling_imp:

I agree it is over valued. But I still hope some brand just copy their flagship and sell it at reasonable price. Of course copycat should just use 18650, 26650 batteries.

What matters is the quality and reputation, not how some letters are arranged…

Names that sound like they are misspelled or an amalgam of words that don’t make sense do put me of, but if the names are just a little weird or don’t seem like they wanted to make a big impression and failed, I’ll look over it.

Sofirn, for instance, may possibly make sense in mandarin, but for me is just a name (someone said it sounds like a german conjunction)
Emisar is good
Nitecore is an amalgam that makes sense
Our highly praised Convoy does not have the best os names (and I hate how it gets auto-translated when AliExpress’ cookie forgets my language preference and sets it up again in portuguese, makes it worse)

Bwahahaha! :laughing:

Only one that turns me off is Ultrafire. Even if you told me one of their products was great, I’d refuse to buy it on principle. Not going to support a company that creates fire hazards and lies about battery capacity.

I’m just weary of Astrolux early release lights because of how the S42 presale went down.

I only solely on the reviews

I still really truly want a Black Cat light, but only if it’s indeed “from Gemany”.

And genuine UF lights can be quite good (eg, the DV-S9). Rather ironic that though they’re rather (in)famous for copying other designs, they themselves have been copied to death with worse-than-garbage quality lights trying to cash in on their rather well-known name.

Just lookit how many “Ultrafire” C8 clones you can find on Amazon…

Anything “fire” on lithium batteries, especially when accompanied by absurd mAh claims.

He was the guide on my excellent adventure!!

Party on, dudes!!

Hey, I got no argument with that!