I tried selling budget flashlights, never again.

Having a bit of an interest in torches like we all do here, I decided to source some from a manufacturer in China who I won’t name.

These were single 18650 lights, with red and green emitters for hunting use.

I spent hours researching the topic, what else was around, who made them, and so on.

After a bit of to-ing and fro-ing via email and obtaining a couple of well presented test units, I placed an order for an initial number of lights to sell mainly to members of a hunting forum I get on.

I do a lot of hunting with LED torches and was generally regarded as something of an authority on the lights and techniques - prior to this venture I would get PM’s galore about torches, techniques and all that goes with it.

So I figured I’d give it a go selling these red and green lights.

My initial outlay was several thousand dollars, and I was somewhat nervous as you’d understand.

My shipment arrived some weeks later and I already had eager buyers waiting.

I checked over each and every single light before sending them - who wants a hunting trip or night out ruined by a defective torch? That, and it’s just dangerous to have a light fail when you are afield.

Each light was checked over - switches checked for assembly, O rings lubed, everything snugged up as it should be, and then tested with a battery and then off they went to the buyers.

I found a couple that weren’t assembled too well - no centering ring between the emitter and the reflector, just sneakily stuck together with some adhesive insulation discs was one defect that springs to mind.

It was all going very, very well….until the first email came: “I’ve got problems with a torch I got off you.”

OK, I expected the odd issue.

So I had the defective light returned and there was a flickering issue, and it would drop down to a very dim output seconds after activation. (these are single mode lights…)

The quick fix was to put a new driver in. Upon opening the light, I found that a 20mm contact board had been used, with a 16mm driver somewhat loosely floating around inside the pill. Not ideal - was this earthing out somehow? I don’t know. Anyway, using a 20-17mm adaptor ring I subbed in a new driver and sent it back.

Then I got more reports of the exact same issue.

Now, packing and sending these things is around $10 each end - so customers weren’t happy and I wasn’t happy and yes, people had nights out hunting curtailed because of the issue. Then my own light did the exact same thing one night, in the middle of nowhere. If it was my only light, things could have gotten a bit uncomfortable.

One of the worst things is that while these lights looked and felt the part and performed well, they were proving far, far more unreliable than the cheapest $15 light from the likes of DX, some of which I’ve had for several years with little to no problems!

Somewhat annoyed I contacted the manufacturer who suggested I send a light back and offering to fix the issue. Fix the issue? I had sent lights all over the country! There were apologies. My contacts there seemed to want to help, but the offers were impractical really. There were offers of free pills with my next order. Would YOU spend thousands of dollars more on a product that had not one, but several issues and that was causing you embarrassment, and costing you time and money?

Here I was, with a reputation as being “in the know” about hunting lights, and the ones I sold were not always reliable. Ethically, I feel the need to help buyers out, rather than suggesting it’s been 90 days or whatever so tough luck. These are buddies off a hunting forum after all…

The whole affair, that started off as both a well intentioned venture to supply something good and to make some pocket money, ended up costing me hours of my free time corresponding about defective lights, fixing defective lights, and spending money buying parts and on postage sending the things back.

It has left a very, very bad taste in my mouth in relation to ever attempting such a thing again, there’s ongoing disappointment over what SHOULD have been a successful venture at my end, and the annoyance of still getting reports of defective lights.

Before this, I was happy to talk flashlights, loved playing with them and working on them. It was a fun hobby - now I’m sick to death of dealing with the things.

That’s my story, and I’d suggest to any of you entertaining the idea of doing what I did to think long and hard - I did my research, I thought it over, and things still went sour.

It really must be a labor of love to start up such a venture. Expecting to profit the first time out-the-gate was optimistic. At least - lesson learned, eh?

Q.C.’s a bitch ain’t it! That sucks, but you learned and now we to have from your experience, thank you!

It can be done....and even successfully. The problem and the solution is QC. I've dealt with the issue with industrial equipment. The only way to alleviate an issue is to personally visit our have a lagoon check and QC there. This didn't apply to China alone....India, Korea, etc etc.

Sorry to hear about your experience. It sucks when that happens ALTHOUGH you should make the manufacturer but I also doubt it would surprise anybody.

Yeah, started as a labor of love, ended in bitterness and disappointment like most separations, LOL.

I did make some money from it - if I was unscrupulous I’d just tell customers there was never a warranty offered and that’s that.

But that’s not me.

It’s such a shame things went the way they did - reliability is everything and if they’d been reliable I’d have bought more, so we all lose out of it unfortunately.

I just posted this so folks can see the potential pitfalls.

I feel for you!

It would have been good to sell only a well tested, and well reviewed light, instead of something "new".
But its been a learning experience for you! Something that not many people have experienced!


thanks for sharing!

Your product should have been put through a preliminary usage test in the field before distributing. I should think that you would do it differently next time?

Merely checking each and every light for proper assembly is not a field trial.

Yes - and of course I did exactly that with the samples I ordered.

If there’d been issues at that point, I wouldn’t have gone ahead with the order.

Quite obviously, you can’t test every individual item in the field before selling.

I feel for you blitzwing. I try and keep this as a hobby only as its what I enjoy. All the best for what ever you decide happens.

Thanks - best way to be.

Don’t want to ruin a hobby by making a chore if it.

Well, you gave it a good shot. I'm not trying to come across harsh, but....A promo of the light could have been done. Ship out a dozen or so lights to your forum members at no cost for the trial. That would be one way.

I hear what you’re saying - but even then you’re going on faith that samples will be the same as the bulk order.

Or if you do a bulk order and send out a promo test batch, if things go bad you’re still left with the rest of the order.

Sorry to hear that it has soured your hobby.

I know hindsight is 20-20, but I’m guessing the drivers in your test samples were floating as well?

:beer: ’s for offering to fix up the lights that you sold. That speaks volume’s for you.

Yeah, but there were no issues with them so I’m not sure what happened.

Blitzwing,

I had similar issues even with premium brand flashlights... Drivers, thin driver wires, recoil sensitive, bad soldering, bad heat transfer, off center emitters, non potted drivers, not enough thickness on orings, etc..

Only solution before going into big flashlight business is to order sample order and see what flaws it has, and if it passes with lets say some minor flows that can be easily fixed then get hosts and finish them by yourself with your drivers and skills or pay a labor to someone who knows how to do to proper job.

Those poor Chinese workers are on norm and they have to do certain amount of flashlights or they will get fired. They don't have clue what rifle & recoil is and preparations they have to do to eliminate that, and even if they know how there is still time/norm thing that bothers them. Why to make 5 flashlights per day when they can make 50 per worker :)

Also feel sorry for you. But I would rework them by myself and issue new warranty to your costumers.

I’m hearing you.

I wouldn’t even consider doing it again after this experience - at least I know I gave it a go, and the issues are not my fault.

Several thousand dollars :open_mouth: That’s one hell of a big toe you used to test the waters.

Yep.

:crown:

Thanks for posting this. I think a lot of us have thought about going into the flashlight biz.

Working with them on Group Buys has similar pitfalls. So many challenges to overcome…language…time…etc. But I know exactly who I would use if I was to do it. There are some that are reputable.

You still have to do your due diligence, though.

Yep, don't give up. Its just sour grapes for now. You'll recoup and go at sumpin else again after this one bad experience,,but you learned from it. Kudos for your efforts put forth. Whatever you come up with next...try it again!