Don’t know if (known) bug or error with instruction manual.

In both modes, continuing to hold button from OFF does not do the intended action and instead switches between modes.

Excerpt from manual below.

Stepped mode:
From OFF, hold 1 second to Eco, then keep holding to cycle through stepped modes.

Ramping mode:
From OFF, hold 1 second to Eco, then keep holding will adjust brightness steplessly.