Klarus Marketing hits New Low*** Update, Klarus apologizes

manithree · 2018-11-27T00:53:13.000Z

Firelight2:

It’s also quite untrue.

There is just so much wrong with this, and I’m not even sure which is the worst:

Using the family, most likely without their permission
Capitalizing on their tragedy
Implying that a flashlight is a magical safety force field

Although, I’m inclined to think the last one is the worst, especially if some idiot believes it and that causes further tragedy.

Most Klarus lights that are even close to being interesting to me seem way overpriced for what they are, so I wasn’t likely to buy one, anyway. Now. Nope.

Rdubya18 · 2018-11-27T01:01:26.000Z

Yeah , that’s pretty bad

Angler · 2018-11-27T01:06:42.000Z

it can quickly disorient the danger

Muto · 2018-11-27T01:09:33.000Z

Is this real?

What is the exact link to this ad?

Paul321 · 2018-11-27T01:12:27.000Z

This ad clearly demonstrates a lack of morality and compassion.
I certainly will not be a Klarus customer.

SIGShooter · 2018-11-27T01:18:13.000Z

Muto:

Is this real?

What is the exact link to this ad?

Not sure it’s an ad. Given that it has a “13 hrs” tag under Klarus Lighting I bet it was posted on a board somewhere, and most likely by a Klarus employee. In any case it’s a terrible posting/ad.

hIKARInoob · 2018-11-27T01:24:29.000Z

It was on their Facebook page. I checked about 15 minutes ago, and there were something like 24 all negative comments. But the post is removed now.

raccoon · 2018-11-27T01:29:19.000Z

To quote someone famous:

Sad!

Ragsy · 2018-11-27T01:42:07.000Z

Not sure….maybe a cultural misunderstanding but definitely dis-respectful and insensitive.

Anyway good that they took it down

As far a Klarus’ products go…they need to be cheaper, every time I consider them I always manage to find a comparable product with similar specs and always a hell of a lot cheaper

T18 · 2018-11-27T01:47:23.000Z

Next they’ll imply that this strobe will also chase away immigrants applying for asylum.

toddcshoe · 2018-11-27T01:59:56.000Z

As stupid as it was to post that ad. They really don’t understand gun violence there. Firearms are severely restricted and death by firearms is almost non existent when looked at per capita. China is also hardcore on criminals. Handing out death sentences for things that if done here would get you probation and a fine. The Chinese also seem to have a great deal of respect for life and their fellow man. So I assume them seeing the gun violence that happens here in the US as something that can be fixed. They think they have a product that could even the odds but since gun violence is so rare and normal citizens often times don’t report crimes, they don’t understand how very wrong they are. You know there is a difference between being stupid, ignorant, and plain old not understanding. I think they just don’t understand. I also think they should have run that ad by someone higher than them before they posted it.

zak.wilson · 2018-11-27T02:08:10.000Z

China might not have much homicide by firearm, but China certainly has death, and I’d be surprised if using someone’s death to sell a product in this way wasn’t considered disrespectful.

mmalive · 2018-11-27T02:59:10.000Z

If you read into the core of message. This what in depth detail of posting means.

” If the guy had a flashlight as only option of defensive he might have had survival chance ” ” He checked on neighbor and mistakenly shot because of being in total darkness ” ” No visibility in with major darkness in neighbor’s vision scope”

So maybe wording is wrong. But message is perceived differently from person to person.

I am not partial to Klarus, Nitecore, Olight, Powertac, Eagletac, Sofirn, etc…… or any company. I own most if not all flashlights on market. So no bias here.

RobertB · 2018-11-27T03:03:52.000Z

Yet they articulate the english language very well on the rest of their page

mmalive · 2018-11-27T03:07:34.000Z

RobertB:

Yet they articulate the english language very well on the rest of their page

The 15% was the kicker. Not good.

RobertB · 2018-11-27T06:37:57.000Z

Klarus just issued an apology. update in OP

teacher · 2018-11-27T08:54:50.000Z

W.O.W!! … Pitiful.

Agro · 2018-11-27T09:07:46.000Z

That’s seriously low. But then - I wouldn’t expect anything other from marketing people anyway, so I’m neither surprised nor disappointed. A little amused.

Some questions:

Is the story even true?
Are the people on the picture the ones that were hurt?
What was the reason they did it? Maybe they didn’t understand? Or maybe they decided that any publicity is good publicity? Or maybe there was some other reason?

Firelight2 · 2018-11-27T11:22:13.000Z

Agro:

That’s seriously low. But then - I wouldn’t expect anything other from marketing people anyway, so I’m neither surprised nor disappointed. A little amused.

Some questions:

Is the story even true?

Are the people on the picture the ones that were hurt?

What was the reason they did it? Maybe they didn’t understand? Or maybe they decided that any publicity is good publicity? Or maybe there was some other reason?

The man in the picture went out to check his neighbor’s property after reports of a burglar. He came across the burglars and was shot 8 times. He lasted for 5 days in the hospital before things took a turn for the worse and he died right before Thanksgiving. It’s in the news. The story was on CNN online yesterday. Here’s a link to the CNN news article

Given that Klarus issued a retraction I suspect the ad was an authentic Klarus facebook post. Extremely poor taste, but authentic.

RobertB · 2018-11-27T10:49:15.000Z

Firelight2:

Given that Klarus issued a retraction I suspect the add was an authentic Klarus facebook post. Extremely poor taste, but authentic.

The ad was definitely authentic. I did the screenshot you see in the OP from their FB page. Also screen shot the apology