Klarus Marketing hits New Low*** Update, Klarus apologizes

raccoon · 2018-11-27T01:29:19.000Z

To quote someone famous:

Sad!

Ragsy · 2018-11-27T01:42:07.000Z

Not sure….maybe a cultural misunderstanding but definitely dis-respectful and insensitive.

Anyway good that they took it down

As far a Klarus’ products go…they need to be cheaper, every time I consider them I always manage to find a comparable product with similar specs and always a hell of a lot cheaper

T18 · 2018-11-27T01:47:23.000Z

Next they’ll imply that this strobe will also chase away immigrants applying for asylum.

toddcshoe · 2018-11-27T01:59:56.000Z

As stupid as it was to post that ad. They really don’t understand gun violence there. Firearms are severely restricted and death by firearms is almost non existent when looked at per capita. China is also hardcore on criminals. Handing out death sentences for things that if done here would get you probation and a fine. The Chinese also seem to have a great deal of respect for life and their fellow man. So I assume them seeing the gun violence that happens here in the US as something that can be fixed. They think they have a product that could even the odds but since gun violence is so rare and normal citizens often times don’t report crimes, they don’t understand how very wrong they are. You know there is a difference between being stupid, ignorant, and plain old not understanding. I think they just don’t understand. I also think they should have run that ad by someone higher than them before they posted it.

zak.wilson · 2018-11-27T02:08:10.000Z

China might not have much homicide by firearm, but China certainly has death, and I’d be surprised if using someone’s death to sell a product in this way wasn’t considered disrespectful.

mmalive · 2018-11-27T02:59:10.000Z

If you read into the core of message. This what in depth detail of posting means.

” If the guy had a flashlight as only option of defensive he might have had survival chance ” ” He checked on neighbor and mistakenly shot because of being in total darkness ” ” No visibility in with major darkness in neighbor’s vision scope”

So maybe wording is wrong. But message is perceived differently from person to person.

I am not partial to Klarus, Nitecore, Olight, Powertac, Eagletac, Sofirn, etc…… or any company. I own most if not all flashlights on market. So no bias here.

RobertB · 2018-11-27T03:03:52.000Z

Yet they articulate the english language very well on the rest of their page

mmalive · 2018-11-27T03:07:34.000Z

RobertB:

Yet they articulate the english language very well on the rest of their page

The 15% was the kicker. Not good.

RobertB · 2018-11-27T06:37:57.000Z

Klarus just issued an apology. update in OP

teacher · 2018-11-27T08:54:50.000Z

W.O.W!! … Pitiful.

Agro · 2018-11-27T09:07:46.000Z

That’s seriously low. But then - I wouldn’t expect anything other from marketing people anyway, so I’m neither surprised nor disappointed. A little amused.

Some questions:

Is the story even true?
Are the people on the picture the ones that were hurt?
What was the reason they did it? Maybe they didn’t understand? Or maybe they decided that any publicity is good publicity? Or maybe there was some other reason?

Firelight2 · 2018-11-27T11:22:13.000Z

Agro:

That’s seriously low. But then - I wouldn’t expect anything other from marketing people anyway, so I’m neither surprised nor disappointed. A little amused.

Some questions:

Is the story even true?

Are the people on the picture the ones that were hurt?

What was the reason they did it? Maybe they didn’t understand? Or maybe they decided that any publicity is good publicity? Or maybe there was some other reason?

The man in the picture went out to check his neighbor’s property after reports of a burglar. He came across the burglars and was shot 8 times. He lasted for 5 days in the hospital before things took a turn for the worse and he died right before Thanksgiving. It’s in the news. The story was on CNN online yesterday. Here’s a link to the CNN news article

Given that Klarus issued a retraction I suspect the ad was an authentic Klarus facebook post. Extremely poor taste, but authentic.

RobertB · 2018-11-27T10:49:15.000Z

Firelight2:

Given that Klarus issued a retraction I suspect the add was an authentic Klarus facebook post. Extremely poor taste, but authentic.

The ad was definitely authentic. I did the screenshot you see in the OP from their FB page. Also screen shot the apology

tempo · 2018-11-27T11:32:06.000Z

i like my XT11 light vely much

klarus to the winner

DENGOH · 2018-11-27T12:45:05.000Z

Marketeers occasionally lost their mind.

Henk4U2 · 2018-11-27T13:32:19.000Z

Marketeers are king of the world, with peasants in the shops, and coolies in the warehouses.
Their motto is: don’t ask me what I can do for my customers, but tell me what they can do for me.
After all, there is one born every minute.

atbglenn · 2018-11-27T16:22:55.000Z

Just wow. I’ll never buy anything from this company again.

teacher · 2018-11-27T23:51:52.000Z

T18:

Next they’ll imply that this strobe will also chase away immigrants applying for asylum.

Hmmmmmm…… reckon that might work??

FlashPilot · 2019-05-24T23:31:57.000Z

RobertB:

Firelight2:

Ack! That is so tasteless. :confounded:

WHAT WERE THEY THINKING!!!

This makes me not want to by Klarus lights ever again. :cry:

It’s also quite untrue. I highly doubt that having a flashlight with instant strobe in his hand would have saved that man’s life.

All they think about is money. It’s a common thread

Robert, can you please re-post that first image? I dont care if they apologized or not. It does not dismiss their actions in the least. After their disgusting advertisement, Im surprised that company actually still exists today. And now with their new declaration yesterday, they are like a mutating virus that simply refuses to go away. Lets refocus on educating others about this company for who and what they are. That image still belongs here more than ever.

https://www.reddit.com/r/flashlight/comments/a0n88o/klarus_with_a_strong_entry_for_the_most_tasteless/

teacher · 2019-05-25T00:20:56.000Z

.