Most of the general public should not own or use bare li-ion cells.

They closely rememble an alkaline battery and the general public has used alkaline batteries (or NiCD, NiMH etc) in a flippant and careless manner their entire life. They do not take any special precautions.

So when they see an 18650, to their untrained eyes it’s just a bigger version of what they are familiar with. Inevitably they use them flippantly and without caution.

There are members of BLF who should be be using li-ion cells. A minority thankfully.