The spotlight up top could be done with an aspheric lens like the Jaxman Z1 and an iris to shape the beam as you’d want (even a cardboard cutout in front of the lens).
The middle shot could be done with a pebbled TIR lens, and try coarse/fine diffusion film on it. Avoid reflectors as you’d end up with a fried-egg beam, yellower in the center hotspot and bluer in the surrounding spill. A Convoy S2+ can fit a 20mm TIR lens that can be swapped out in a coupla minutes.
You can then mod (or have someone mod for you), the emitter in whichever light. Warmer/cooler tints, higher CRI for better rendition of red tones, etc.
If you want way brighter light, the BLF Q8 is really nice, but also slap on some diffusion film to smooth out the “flower-petals” around the beam (it has 4 emitters).