argi
(argi)
2
“Massdrop wants to make its branding a little snappier and easier to remember. To that end, the company announced a massive rebrand. Now, the community-driven shopping site will be known simply as Drop. On top of that, the company announced a number of new products.”
As you say, drop is just a verb and can mean a million other things when combined. But I think they want to become THE drop, to separate themselves from the rest. But I do not think it’s a word that evokes the values of the brand.
Good luck to them with the rebranding, only the domain name was about 800,000 bucks.