It’s not wrong. It’s just a different recommendation.
Nichia’s specification is based on whatever their criteria are for ensuring longevity of the LED.
Clemence’s recommendation is based on his own experience, but also assumes very good thermals. My understanding is the Noctigon DM11 actually drives the B35AM at 3.6A, which is significantly higher, and I haven’t heard anyone complaining about killing them yet. On the other hand, I think Convoy tried running the B35AM at 3A, presumably on a more conventional MCPCB than Clemence makes, and was having issues with it smoking.
Also, we should assume we will get shortly LED life than specified when running at higher than the manufacturer recommended currents. But it is hard to accrue thousands of hours of use at maximum power with a flashlight.