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You’re absolutely right about my confusion between “perceived whiteness” and “preferred tint,” which I realized as soon as I re-read the article, and I have edited my earlier post. Thanks. But I still am not seeing the relevance of these studies to the discussion of the chromaticity merits of two different emitters. If we were discussing the relative literary merits of two books, popularity would be a pretty uninteresting metric. In books, food, and light, I suppose what is popular is not identical to what is “good” from some critical standpoint or another. Now, the question of WHY people would consciously prefer a tint which is perceived as “less white” is interesting.