From my experience showing lighting to non flashlight folks, the preference so far has always been completely towards negative DUV. However, with CCT, I hear different preferences. Some like cooler temps while some like warmer temps but it also depends on the time of the day I show them the comparisons and what lighting their eyes are already adjusted to. When I show the lights in the day time for comparison, most people prefer the NW/CW CCTs whereas at night time, most prefer the WW/NW CCT.

Cultural background should also be a major factor. A Chinese contractor suggested to me to buy CW lights for my house remodel because he said it makes everything look so much cleaner instead of ugly yellow and you feel so much more awake with white light. I explained to him I prefer WW because it looks cozier and I rather feel relaxed and sleepy at night. He told me in China, everyone likes CW light but only in the US does he see so many people use WW. So I think that is the main reason why so many flashlights come in CW only because the flashlight makers have a personal preference for CW and probably think the entire market prefers CW also.