Yeah, doesn’t seem to power low-charge devices (under 300mA). I don’t know of any work-around for this. Pressing the side button will force-start the charging, but it will automatically turn off after a little while.
It’s definitely aimed more at the smart-phone market. And, of course, as an 18650 charger.
Well, if you were stuck on an island with a few low-power devices and a USB hub/splitter, maybe you could charge a couple of them at the same time. 