No one is suggesting buying a 70 CRI SST-20. Maybe for tint over an XP-L HD, but almost no one is buying 6500k who cares about tint.
The Cree has the raw lumen numbers and good marketing. The XP-L HI is a much nicer emitter to look at then the XP-L HD and certainly an SST-20 at low currents (green).
When we start talking about higher CRI and lower temps its not black and white.
I have some 80 CRI XP-L i love more than some of my SST-20, but generally the SST-20 is going to give you amazing colour rendition and the ones with good tint are more readily available than a Cree.
If you think the throw is great on the SST-20, wait until you cut the dome off it, its something else all together! More throw, less green.
Lets just say my carpet has a lot of SST-20 domes in it if you looked 