If you take the collar and shift it on the x-y plane the image stays sharp as long as the height does not change.


A larger LED is basically this but in all directions at once ^

This is how a spherical reflector works.
It does not become unfocused at different locations.
You can see that the projected image has uniform brightness, it is not any more intense in the center than it is on the edges.
If if was more intense in the center, first of all, how the heck would SMA have measured that (does he have a 0.1mm diameter luxmeter?), and second, that would violate the laws of physics because you can’t concentrate light to a smaller point than the source.
The ideal scenario when using the collar is to have the die image just as sharp as the die (so completely in focus) and directly on top of the die.
As shown below.