I believe most of us have seen the tv commercial for the super duper flashlights that light up the night for the low-low price of just 29.99. The same light you can get anywhere for 4.99.
Well this afternoon I am sitting here watching college football and I see a commercial promoting the Cree Led. Just the led. By “Cree”. Now everyone will be an led expert.
Sorry if anyone else has commented on this.
Cree has a new marketing approach, apparently. Their youtoube channel is a good example how they directly reach out to consumers and prosumers. I have also seen Cree commercials before, just about general LED products with no other endorsement for co-branded items.
Very interesting approach. I compare this with what Osram did a few years back with home lighting products (which otherwise all looked the same), maybe even Shell with premium fuel in contrast to “generic fuel”. Cree obviously would like to stand out more and create awareness for their brand, products and how they see the world in their light.
Is there anyone better than cree at making LEDs? :P
I would think Nichia might be right up there, maybe not the width of product line but very high quality leds.