Protection vs none
High drain vs normal drain
Budget brand vs normal vs expensive re-wraps with Olight or something.
Availability
Stock
New to be expected
(Flash) sales
All these things influence price
Avoid budget brands
Check where you want to use them and if you know about it and want most power unprotected can deliver that. I really like the Panasonic’s protected 3400mAh cells for long runtimes and are happy with a little less bright