Post deleted. Little information - mostly noise.
Thank you Tempo, I completely forgot Dealer’s Profit.
Obsessed by costs and prices. I’m obviously not a dealer.
Must rethink.
wrong.
MAP = 50% cost price + 50% end dealer's profit
You have the right idea, but it would be
MAP = 50% cost price + 50% end dealer’s markup
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The dealer’s actual profit may not even exist if their revenues don’t exceed their expenses.
Actually, 95% of new businesses go out of business within the first 5 years.
In some businesses, jewelry is a good example, the dealer markup can be 2/3 or more of the final retail price. Not cheap to run a good jewelry store. Remember too that sophisticated flashlights are specialty items. Just look at what is sold in Home Depot and Wallmart typically. Other than enthusiasts like us how many people do you see with higher end flashlights other than police and EMTs?
As far as MAP is concerned there are plenty of dealers who have perfectly legitimate work arounds. When you see a statement like “Price too low to list” and you need to place the item in your shopping cart to see the actual price this is a work around for MAP requirements. Remember that MAP stands for “Minimum ADVERTISED Price” and in most places the actual sale price cannot be legally constrained. That is strictly up to the retailer.
Not sure if even MAP is legal in some states as the list price (MSRP) on the Nitecore TM15 is supposedly $360 and current typical web price is $299. I just ordered one from a Texas dealer for $206.10 including shipping and BLF discount. His advertised price right out there for all to see was $229. This is for the new just announced XM-L2 version with increased output compared to the original.