Well, here they just put less and less into the same-sized container and call it a day.
Cans of ground coffee used to always be 16oz, packed tightly. Open the can, try to get the included plastic scoop, and you’ll never be able to put the lid back on unless you use 2 scoops or more.
Then, they went to 14oz coffee in a 16oz can. Open it, and it’s packed loosely so that you could take out the scoop (currently no longer included) and replace the lid… easily.
Then, only 13oz in a can.
Then, only 12oz in a can.
Then 11oz.
Now, you could find as little as 10¾oz. (Maybe less, as I haven’t looked that closely anymore, for fear of being made ill.)
Soon, they’ll be shipping empty cans that just smell like coffee when you open them.
Yogurt? 8oz was the standard-sized container. Then some genius (not being snarky) thought up “whips”, ie, froth up the yogurt so that you can stick only 6oz by weight into the same 8oz cup.
Soon, 6oz became the new “standard” cup.
And now, only 4oz! Damn, that’s great for dieters. Have “a cup of yogurt” and only eat half of what you used to eat.
Paper towels? Used to be, you couldn’t even stick a regular roll into a wall-hanging rack, not ’til you used maybe half the roll. Now, that half-gone size is the norm, and anything with more paper on it is called a “bonus roll” or similar.
Oh, I could go on, and on, and on, about the built-in “portion control” they’re imposing on what used to be standard size containers. No need to sell 10oz of coffee in a nominal “1lb can” or any such trickery, they just shrink the contents and have the weight right there in microprint.