Excellent distinctions!
I agree that outright deception, such as a review describing writing with a spike, when we all know there is no writing instrument in a spike, would make it very easy for me to avoid the Vendor as a dishonest lying SOB.
I certainly do not take Amazon reviews seriously.
Now about reviews of free samples, by me, and other members. There is still a strong inherent bias built into the system. The Reviewer definitely does not want to Lie, but there are forces at play that will reduce the tendency to say negative things, and will increase the tendency to focus on the positives.
I spent a lot of time focusing on negatives when I first started shopping for flashlights… BTW, everyone here is a Shopper! Hopefully an educated shopper, that is not shocked by any lies when they receive a product, but still, we are all here making Buying decisions, lets not forget that.
People have different priorities, what might be a bug for me, could be a feature for someone else. For example, I can point out that an S Mini has an electronic lockout, whose feature is to flash moonlight only, if the locked button is pressed. To me that is a bug, but I know several people that consider that a feature.
fwiw, in the S1 Mini, electronic lockout does NOT cause moonlight to flash when pressing the button. I like that MUCH better, but I did not mention it in my review. otoh, as soon as someone else mentioned it, I was happy to speak to the topic, and share my personal opinion.
So, I do think a Review on BLF is still potentially biased, by the design of the free sample system, but it is not likely to be outright dishonest and lying. And, the good part about a Review on a Forum, is that readers can ask the Reviewer questions, and get more information, and more of the Reviewers opinions.
Just because I did not mention something in a review, that I may consider negative, does not make it dishonest, imho. For example, I have been on an Anti-PWM Crusade for most of my FlashAccumulation affliction. But I get a lot of hate, and arguments for sharing that opinion, so now I try not to spend time on the subject. otoh, I still post photos showing the different amounts of photo interference from different flashlight circuits.
For example, look at this Impressions post I made about a Maratac CR123 light. and note the photos comparing the Maratac and the S Mini:


Neither light has PWM btw, the distortion is from Constant Current. This is a deep and controversial subject, and I intentionally try to avoid conflict and controversy (I know its not working very well).
So, if nobody cares, or takes the hint, and nobody asks about the difference in the photographed distortion, I might not get into more detail about how I personally feel about the Constant Current Ripple.
That is because so many respected members here, have different opinions and standards than I do. I got so tired of the arguments, and being told that “it is not visible in actual use and therefore does not matter”, that I just gave up and changed sides. Now you will see I include similar statements… “not noticeable in actual use”
Now to me, that is a very low standard, and I may choose to avoid lights that have Constant Current Ripple that my iPhone can see, even if my eyes cannot. But do I put all that into a Review, nah, it would just be a way to create a pointless conflict, not unlike Don Quixote tilting at windmills. It does not change hearts and minds, and even I will use a light that has defects in the circuit, if there are other features that interest me.
For example, my RRT-01 has terrible distortion, on video, but I still use the light, and find the rotary ring fun.
There is no perfect light. Would I tell someone not to buy a Maratac or an RRT-01, NOT to buy them, well, no. That would be up to them to decide. Do I show the photos, yes, but do I explain that would be a reason I would not buy the light, no…
so, the best thing about Reviewers on flashlight forums, is that we can ask them questions, about things that are important to us, but may not have been mentioned, or discussed in detail.
If I only bought perfect lights, I would not have any. There are no perfect lights for all applications. Soooo, we are just a bunch of consumers, being marketed to by a bunch of Vendors… All reviews are advertising (Pro pAgenda). Propaganda comes in all flavors, hopefully not allways filled with outright lies, but as zulumoose has discovered, the reviews on Amazon are completely manipulate, falsified, AND dishonest.
I think we are doing the right thing by NOT buying from Dishonest Vendors.
I do think people “trust” reviews too much. Even when not intentional, I get very offended if a review does not inform me about PWM, or Flicker. I get even more offended if the Reviewer claims there is NoPWM when there IS. BUT, technically there is Constant Current that flickers too, so that is just marketing Spin, to deflect accusations of PWM.
People dont even agree whether PWM matters, is good, or is bad. Its hard to know what a Consumer will focus on, when shopping for a light.
In fact, consumers sometimes focus on details prepurchase, such as tailstanding ability, that later end up being ridiculously irrelevant. I used to think tailstanding was an important factor to consider. But now, I do not. I have changed my opinions about that. I actually now dislike tailstanding… for reasons I do not want to argue about.
sooo… I think you are wise to ask for more details from a reviewer, if you have questions. And I think it is wise to ask owners of a light for opinions too. However, there are plenty of owners who are imho, rather clueless, when it comes to some of the subtle distinctions that matter to “me”. Only I can decide whether to keep a light or not, because, I notice things that I like, or bother me, differently than other people.
Bottom line, I will not lie, and Zanflare clearly does… Sooo… I have no plans to buy Zanflares…
I hope my longwinded opinion is not offensive to anyone. Sometimes I have strong opinions. They are mine, and do not have to be the same opinion of other users, with different priorities. And I tend to state my opinions in strong terms, such as “All Reviews are Propaganda”. FWIW, Propaganda is just spanish for Advertising. It has a negative spin, because it has been used to disinform, and even lie, but that is the nature of the speaker, not of the term. In no way am I accusing other Reviewers of intentionally lying, when I point out that Reviews are Advertisement. I think we all know that is true.
I for one, enjoy looking at photos of lights, and sometimes I buy lights based on repetition… we see others posting about their light, it sounds fun to us, and we buy it. Then we realize the light has a feature that bugs us… were we lied to, no. We just have different opinions about certain features, and to some of us, a feature can be a bug.
Im really glad Olight changed the Lockout feature in the S1 Mini to NOT flash moonlight, on the S Mini that feature really Bugs Me!