Scummy companies have been known to hire fake reviewers to praise products and boost sales, meaning you never know for certain that a review can be trusted. Excessively positive language and inflated features is considered a red flag. While many people are willing to compliment a good product in a review, they rarely pile on positive adjectives the way fake reviewers will. Just approach reviews with a healthy sense of skepticism, instead of assuming everything is coming from a well-intentioned user like yourself.