I'm with ChicagoX...they must be on crack. haha
If a UK seller can sell them for those prices, expect a 300-500% markup. One local seller (Maplin I'm spitting at you) marks stuff up 500% over what i can buy th stuff shipped from HK. OK, Maplin are notoriously expensive, but if something can be sold for 60 euros, I'd expect the retailer to have paid less than 20 euros for it. Taxes and shipping will add to this, but if the light can be sold for 59 euros there is no way the retailer paid more than 30 euros (including shipping and taxes) for it.
What a bargain! What were they thinking?