Heres a new one:
Vastfire 
Good eye, i just checked the list in the first post, i should have at least checked the post above mine :person_facepalming:
Added it to the list!
Constefire
https://www.amazon.co.uk/Constefire-Rechargeable-Tactical-Flashlight-Waterproof/dp/B07NKTJZ5N/
And another one, Icefire.
https://www.amazon.co.uk/ICEFIRE-Flashlight-Pocket-Sized-Adjustable-Emergency/dp/B01A6E83RG/
Nobody’s used FartFire yet?
OP updated with the new ones.
:+1:
Also, Supfire started a trend and now Supwildfire is continuing it.
https://www.amazon.co.uk/Supwildfire-30000LM-Digital-Flashlight-Anglewolf/dp/B06XRJXG74/
EDIT: just noticed that snakebite already mentioned that one. It’s not been added to the list yet though.
… and while Bestfire has already been mentioned, Besti-Fire hasn’t.
https://www.amazon.co.uk/BESTI-FIRE-Bicycle-Waterproof-Flashlight-Headlight/dp/B01F081BJU/
Damn, since coming across this thread I keep seeing **fires everywhere!
Here’s Wasafire:
https://www.amazon.co.uk/Wasafire-Rechargeable-Bicycle-Waterproof-Flashlight/dp/B07RNBDDNB/
Added the new names. Still amazing the random branders are still trying to capitalize on the long boring Surefire moniker. 
Added! that one has a built in taser 
EBuyFire.
a flashlight/cob area light.
in typical *.fire style the battery is recycled junk.
it checked around 850mah.
pathetic for an 18650 but expected for this class of crap mfr.
I have a feeling that maybe Chinese companies like the word fire…
I’m actually starting my own company called mycachfire…all of the lights will come with free fire extinguishers.
Edit: Just checked the list and there’s a company called Cachefire