Whats the word on this place"

http://www.ultrafire-shop.net/page1.php

Supposed to be the “official’” Ultrafire (NO FAKES) site.
aNYONE KNOW OF THIS PLACE? US, China based? Thanks.
Keith

Yes that’s the official Ultrafire shop in China were you can find out if you got a real Ultrafire product or pay full retail if you want to get a real Ultrafire product.

And where you can pay $45 for a 504B with a XM-L drop-in. I had no idea Ultrafires were so expensive. No wonder there are so many fakes.

Are you very sure? I’m ever the skeptic when I see this site come up.

Rich

Here are my thoughts:

1 - You would think UF (“Ultrafire”) would have a better looking website. I may be a little too critical being someone with internet marketing background but I’ve see grandma’s blog page looking better…

2 - I would not put “beware of fake products” on the front page of the company website, whether retail or not. I understand conterfeits is a major issue with these flashlights however it’s just plain unprofessional and bad marketing to associate negativity directly or indirectly with your company.

3 - The “About Me” link (s/b About the Company) doesn’t give any background on the company or person running this company. This is where UF should assure the readers we’re dealing with the legitimate UF.

I want to know when the company started, where the head office is based, and maybe a mailing address if available. Where are the products are made? Who runs it? Who are the major suppliers and distributors if any? Most company website gives you this information. I would expect the same especially if they’re telling the world “I am the legitimate UF company” especially in a market full of conterfeits.

Just my 2 cents.

Here’s an earlier thread about this site. Somebody even tried ordering from them.

Well, they do have the C88 for a reasonable price…

Purchase at your own risk.

The about me (or lack there of) kinda turned me off as well. Otherwise I actually like the lay out of their site. I like Ultrafire (except it is like a box of chocolates) but am concerned about fakes. I need to ask them where they are shipping from and who the heck they are (about them). Maybe others will chime in.
Keith