Though it's not terribly bright compared to "real" AAA flashlights that cost $10 or more, it's pretty decent.
It takes 1x AAA, probably lasts for hours, I'd hazard a guess of about 30 lumens. Perfect as a gift and for a keychain.
Girls love it. And I mean regular girls, not geeky girls only. I'll probably order more and keep a small stock for quick gifts.
Here are a few pics.
Mine came with a broken clip, that's why I put a key ring on it. But I think that's by accident. I have one more on the way so we'll see about the other one.
The light has a reverse clicky at the tail. Does not tailstand because the switch protrudes a little.
I'll tell you more in a month or few, but it does show signs of usage on it's sharper edges after a month or so.
It's cheap and gets the job done in the dark. ;)
I just hope it won't start flickering and refusing to react to clicking the switch in a few months. So far it works great being on a keychain. That's one of the hardest everyday environments for a flashlight, in my opinion...