Came across this old thread because my brother was looking at this recently on amazon and asked me what my thoughts were on it. (told him to run in a different direction)
I’ll admit the looks of it drew me in, I like aggressive knurling.
Reminds me somewhat of the of the SOG lights.
Or this ultrafire from DX
You were right to suggest he look elsewhere. The machining was bad and the anodizing was worse. I took one for the team there but I did get a refund. The regular old SK68 clones are actually a little better in quality if you get them from a decent source. It had potential just based on looks but there was no quality there. It looks better in pictures than it feels in your hand. Pretty much junk.
Really? I love my light. They just released some new color options and I got some for my kids and friends.
It worked really well for my needs: camping, around the house, car, hiking, nothing too extreme. It is plenty bright, the price is excellent and the design is fantastic. Just providing a balance of opinion. Not a bad light at all.
Welcome aboard friend. I would agree that it is all of the things you mentioned. Had this been my first dive into the world of Cree emitter flashlights I would have said the exact same. Having been around the flashlight block a time or two… hundred it just changes the perspective on what I consider quality-per-dollar. My first dive in was a $4 SK-68 clone and I fell in love. That light matches the J5 on all performance levels for 1/4 to 1/3 the price depending where you are shopping. I didn’t say anything negative until 3 weeks of no response from the manufacturer. It’s a shadow company. It only gets better from here on up. :bigsmile: That said, all opinions are welcome here. 
I could be wrong, but maybe this is a response from the manufacturer.
Maybe you could update title or first post saving people time by saying its a dud not an improvement on the old cheap SK68.
I edited the original post in the interest of saving people time. You can get a WAY better light for right around the same price.