Bad thing about asking people for advice when naming a brand is then the company still picks their favorite ....and you're right back where you started .
this has been tried here before and you get lots and lots of equally not well thought out answers from people trying to be cute and the blind leads the blind into the ditch .
Better suggestion is for members here to do a poll as to which members are smarter than hell . then Sofirn could use that to ask for real worthwhile advice . Then there should be some real compensation if a true increase in sales could be realized .
Free advice can be expensive and making a decent light but failing to finish it can make one just an ok light ....Sometimes it's the little details .
If you make an epic light then the name wouldn't matter to anyone .
Perhaps C.S. Teboke? I don't know what city is home to Sofirn. Couldn't find it in a cursory search. But, if the first two letters could be appropriately used as initials, the suggestion (to me at least) would be a formal name, not unusual in the flashlight realm.
