Don’t have suggestions, but I would love to see you making a dedicated web store that’s not part of a third-party platform. This way there’s less confusion since there are many stores with names similar to yours on Aliexpress, and hopefully you get to keep more of the profit instead of handing it to the platform.
Also the Aliexpress user interface is buggy and terrible, and I see folks who would immediately reject a web store just because it’s hosted on Aliexpress as the platform is better known for selling low-quality products.
I haven’t used Amazon and cannot comment on the details, but don’t you need to pay a certain proportion of your profits to Amazon? My assumption is that whenever a third-party hosting platform is used, one needs to deal with their nonsense from paying them rates to responding to policy changes, so from the perspective of the seller I could imagine it being better to create a separate website. But I could be wrong and want to hear from others on how this all works.
For us EU customers, DDP/IOSS is necessary. Otherwise packages are sometimes stuck in customs for weeks, or they ask for ridiculous “handling fees” and other garbage.
AliExpress handles this well by now, not sure how complicated it is to do it properly in a private shop.
My last order from China (jlcpcb, IOSS, FedEx) still ended up in customs and those idiots made me pay taxes and duty twice. Still struggling with FedEx to get my money back…