Few of you guys wrote along the lines of “why don’t you just buy this or that product” so I’ll explain in BLF terms 
There’s a flashlight in the market. You like it, you buy it, it serves a purpose. Then you go and buy another, and another. You want them better, more powerfull, more blingy, different UI, different emitter, different purpose. Why? Because you can, because you want to and because variety is a spice in life.
Same thing here. There are endless cheap and small peanut lighters and there are few expensive quality ones. I have both. But there are no middle-ground products with a modern and though-out design and that is what I want to help design and make.
Most cheap peanut lighters are small, that’s great for backup but try to light them in winter gloves or with cold hands. They’ll end up on the ground. So it has to be bigger. 18650-21700 size is a shape that fits well in hand and it’s not too big.
It has to be quality made with readily available hardware and it should feel familiar in hand, so standard Zippo sized hardware is preferred (11x3.5mm wheel, 2.2mm flint, 3mm wick). Hardware needs to be simple to change, not like Exotac where you need a table and tools to do it.
It has to have a wind guard. Wind guard helps, period.
It has to be waterproof (evaporation proof) so you can put it in your medkit or BOB or EDC bag or just toss it in the backpack and be sure it will light when you need it couple of months later. Or even a year later.
It has to be different than other products and it has to have a bit of bling to it. Because we all like things that are purdy and variety is a spice in life.
El.cheapo Decathlon 5$ lantern is great and lasts loooong but BLF LT1 lantern… it’s something else, right?
