You do realize you’re only talking about a psychological effect, right? It is still a great light. The lower powered version (2,000 lumen) from Mateminco pretty much matched the performance of the Acebeam K70, but at half it’s price. The Astrolux version is going to have a bit more output, maybe 2,500 lumen, so it’s performance will be even higher. What is there not to like? There is no other light that even comes close to this performance at this price.