Deep smooth optics, and they are already throwy emitters. Also, when you gather a lot of a throwy emitter together, the results are impressive even with less throwy optics, due to the simple fact that buy forcing more lumens out of the end of the light, more is going to travel in any one particular direction without necessarily being a particularly right beam.
My W1 M44 actually has some great throw, more than I was expecting: Mini-review: Noctigon M44 - #30 by wolfgirl42
Actual OEMs probably get lower prices than those again when it’s a single light being made in series production, I’d guess.